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Road users urged to look out for each other and save lives during Road Safety Week

North East Lincolnshire Council and its regeneration services partner Cofely are encouraging people to look out for each other and help save lives on the roads during Road Safety Week from 17 to 23 November

As part of a national campaign coordinated by road safety charity Brake, the partnership is running several events where the public, school children and students can find out more about keeping safe on the roads.

Road safety officer Richard Marriott will be visiting several locations across the borough with a road safety trailer, including visits to schools and colleges.

The trailer will also be based at various locations for the public to visit including:
• Monday 17 November – Riverhead Square, Grimsby Town Centre from 10am to 3.30pm
• Tuesday 18 November – Halfords, Grimsby from 10am to 3pm
• Wednesday 19 November – Asda car park, Grimsby from 10am to 3pm
• Thursday 20 November – Immingham, Town Centre from 10am to 3pm
• Friday 21 November – Halfords, Grimsby from 10am to 3pm.

NELC and Cofely are joining thousands of other organisations, schools and community groups across the UK promoting life-saving messages as part of Road Safety Week, the UK’s biggest road safety event.

Julie Townsend, deputy chief executive, Brake, said:

“We’re delighted that NELC and Cofely are doing their bit to save lives on our roads by getting involved with Road Safety Week and helping to spread the look out for each other message.

“Local support for the road safety cause is vital if we are to achieve our goal of putting an end to road deaths and injuries and the terrible suffering they cause. We can go a long way to achieving this if we all commit to look out for each other on roads, especially drivers helping to protect those on foot and bike, who are most vulnerable. So slow down to 20 in towns and villages, look carefully, and be considerate.

“Ultimately, we are all just human beings trying to get around, with equal right to use the roads, not competing tribes.”

In 2013, five people were killed and 61 seriously injured every day on UK roads. Road Safety Week is an opportunity for everyone to spread the ‘look out for each other’ message and reduce that toll to zero.